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Environmental Values

A Comparative Analysis of the Vision and Mission Statements of International Environmental Organisations

Claudio Campagna and Teresita Fernandez

Environmental Values 16(2007): 369-398. doi: 10.3197/096327107X228409


The vision and mission statements of 24 environmental organisations were analysed under the premise that the language used in these statements reflects and influences the priorities of their operation. A dominant perspective, hinging on the concept of 'sustainable development', merged the profile of government agencies and non-governmental groups. The language reflected an utilitarian ethics: the environment was more generally portrayed as resources than as nature. Aesthetic remarks were exceptional, even among groups focusing on wildlife. Despite a broadly claimed link between human welfare and habitat viability, environmental issues were not broadly referred to by humanitarian organisations, while conservation groups comply with societal priorities and needs. Organisational statements seem more concerned about political legitimation by audiences with specific expectations than about articulating purposes with internal structural consequences or goals that advocate change or reflect organisational uniqueness.

KEYWORDS: Conservation, environmental discourse, environmental rhetoric

REFERENCES to other articles in Environmental Values:

An Inquiry Concerning the Acceptance of Intrinsic Value Theories of Nature. W.F. Butler and T.G. Acott

CITATIONS in other Environmental Values articles

Editorial. Emily Brady

Visions of Nature in Eastern Europe: A Polish Example. Agnieszka D. Hunka, Wouter T. de Groot and Adam Biela

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